For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique.
Urban Roast wanted to shed its 'just another coffee shop' image. We leaned into the ritual and community of coffee culture, building a campaign around the small, unspoken moments that happen over a cup — first dates, quiet mornings, and chance reunions.
Nomad Gear needed to stand out in a crowded outdoor-equipment market saturated with rugged, macho branding. We repositioned the brand around accessibility — gear for first-timers, not just seasoned adventurers — softening the tone without losing credibility.
Quiet Hours, a sleep and wellness app, came to us wanting to break away from clinical, sterile wellness marketing. We built a campaign around slowness and stillness itself — long shots, minimal copy, and a visual language that mirrored the product's core promise.